Wren Evans x 

Tapping into Vietnam’s obsession with dance and music, Apple partnered with the nation’s hottest pop sensation, Wren Evans and their biggest dance crew, Bhuoc Nhay. The music video centered around one dance, shot 3 ways with the best iPhone features to create an MV that fans could re-shoot with iPhone. A network of creators from our dance crew and TikTok launched the MV across social - teaching Vietnam the choreography and how to shoot it with iPhone. This sparked a wave of fan remakes and social engagement that took over the internet and doubled campaign reach.

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Chief Creative Officer: Brent Anderson
Executive Creative Director: Terence Leong
Creative Director: Andy Jordan
Senior Art Director: Shafik Basir
Copywriters: Yashanti Yap
Junior Art Director: Abdul Matin Sapie
Designer: Jessie Low

Executive Producers: Gwee Wei Wei, Christiana Ladki Williams
Producers: Maya Astrid, Adil Amran
Account Management: Manavi Sharma, Kyle Koh, Ashleigh Sim

Director: C Prinz
Director of Photography: Mika Altskan
Celebrity Stylist: Lim Feng
Choreographer: Tyrik J Patterson
Dance Crew: Bhuoc Nhay
Head Photographer: Hoai Loc

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