Fall Deep

For the nation full of shy, hopeful romantics. The idea plays off the expression
“ตกหลุมรัก” (which means “to fall deep into a hole of love”).

MAL 2024 Awards Boards-02
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Copywriter: Sarina Pornnimit
Junior Art Director: Abdul Matin
Senior Art Director: Shafik Basir
Executive Creative Directors: Terence Leong, Ricardo Adolfo
Producers: WeiWei Gwee, Yishan Koh, Richard Mayo
Account Management: Manavi Sharma, Kyle Koh, Uttara Malhotra, Phattarada Chantarangkul, Parichat Prathumthong

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